About Choicestation
We design and craft Australian-made bespoke furniture — made-to-measure kitchens, bedroom joinery, timber dining tables and durable outdoor seating tailored to each home.
Operating from Fitzroy, VIC, our workshop blends traditional timbercraft with contemporary CNC processes to deliver precise, long-lasting furniture across Australia.
Alex Mercer
Founder & Head DesignerAlex leads product design with a focus on timber detailing and functional joinery tuned for Australian homes.
Our Story
Started as a small joinery in Melbourne, Choicestation has grown into a national atelier serving residential and boutique commercial clients. We value local sourcing, transparent pricing and collaborative design.
Services
We offer end-to-end service from concept to installation across custom cabinetry, built-ins and outdoor joinery.
Manufacturing & Quality
Our Fitzroy workshop combines hand-finishing with precision CNC to ensure repeatable tolerances and consistent finishes.
Materials & Warranty
We prioritise sustainably sourced Australian timbers and durable hardware suited to local conditions.
| Material | Typical Use | Finish & Warranty |
|---|---|---|
| Tasmanian Oak | Cabinet doors, tables | Clear oil / 5-year workmanship |
| Blackbutt | Outdoor seating | Exterior-grade oil / 3-year outdoor warranty |
| Plywood (Cabinet Core) | Cabinet carcasses | Veneer finish / 5-year structure |
Custom finish requests available; we provide care guides with every installation.
Workshop & Showroom
Visit our workshop in Fitzroy to view samples and discuss your project. Appointments recommended for on-site consultations.
24 Curlew Street, Fitzroy VIC 3065, AustraliaCommitment to Sustainability
We use reclaimed and certified timbers where possible, minimise waste through optimized nesting and maintain local partnerships to reduce transport emissions.